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How to build a social media strategy for healthcare professionals

Social media managers are taking advantage of the new wave of social media platforms that allow people to interact directly with their healthcare professionals.As more and more healthcare professionals become aware of social networking, they can become more engaged in their patients’ care, helping them to communicate better and connect more directly with those around […]

How to spot social media fraud in your social media marketing campaign

Social media fraud can be quite hard to detect.But you don’t need to be a master social media strategist to spot fraud in a campaign.Here are five tips to help you spot it.1.Your audience will be confusedWhen you post an article, the first thing people will think is, “What’s this?”The next thing they’ll say is, […]