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How to build a social media strategy for healthcare professionals

Social media managers are taking advantage of the new wave of social media platforms that allow people to interact directly with their healthcare professionals.As more and more healthcare professionals become aware of social networking, they can become more engaged in their patients’ care, helping them to communicate better and connect more directly with those around […]

IBM, IBM’s CEO, calls social engineering ‘fraud’

IBM, the world’s largest software company, is facing mounting pressure to address social engineering, after a high-profile hack exposed internal email messages that revealed how the company’s top executives worked with corporate social responsibility departments to manipulate employees.The company has been forced to make some changes to the way it processes and delivers its employees’ […]