Social media fraud can be quite hard to detect.
But you don’t need to be a master social media strategist to spot fraud in a campaign.
Here are five tips to help you spot it.1.
Your audience will be confusedWhen you post an article, the first thing people will think is, “What’s this?”
The next thing they’ll say is, Oh, that’s an article on Facebook.
They’re not looking for social media.
They just want to see what it looks like.
It’s not like a photo of a dog or a football player that they’re going to buy, they’re just going to click on it and they’re not going to do anything.2.
Your social media ads are misleadingWhen you try to target your ads with hashtags and other social media keywords, you might be able to make them look like they’re coming from a real website.
That’s because the words you’re using might be misleading, according to Brian Loughlin, senior associate at the law firm of Wachtell, Lipton, Rosen & Katz.3.
Your target audience might be using multiple devicesYou can use different devices to target different groups of people.
But that doesn’t mean they won’t be able connect.
That might happen when they’re using a tablet or a smartphone, or when they’ve been using multiple accounts.
If your campaign is going to be shared on social media, your ad will look like it’s coming from the same account.4.
Your ads aren’t promoting the brandYou can’t just post an ad that says, “Buy this brand.”
That’s like saying, “This is a great product that I really like.”
The key is to create a brand, and you have to be clear about what that brand is. If you don