‘A little bit of everything’: How to create a social media empire from scratch

An initial social media startup can help you create a brand, grow your audience and generate more traffic, according to research published by marketing agency Ipsos.

An Ipsos survey of 1,500 marketers revealed that over the past year, social media has become a key component in how brands are engaging with their consumers.

A recent study found that over a five-month period, over 60 per cent of the top 20 brands on Instagram used the platform to engage with their users.

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Read more:What to do if you’re unsure if you need to start a social network for your business?

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